The Growth Marketing Toolkit: What Is Growth Hacking?

A review and a framework for growth

Lani Assaf
Better Marketing
Published in
8 min readJan 3, 2021

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View from within the woods.
Photo by Annie Spratt on Unsplash

To traditional brand marketers, growth marketing seems elusive. We hear talk about growth hacking and unicorns.

Maybe you’ve heard of the Exclusivity Hack? Or the Aha Moment Hack?

What’s with all this terminology? What does it all mean? Perhaps you’ve just been…

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