Lani AssafinCode Like A GirlHow to Break Into Senior Roles (Starting Today!)Advice to help you get over the hump of middle management and into the executive level.12 min read·Nov 23, 2021--1--1
Lani AssafinCode Like A GirlHow to Quit Your Job (Even if You Just Started)The professional guide to resigning and deciding what’s next·17 min read·Sep 10, 2021--1--1
Lani AssafinThe StartupPost-COVID Career Moves: Should You Stay or Should You Go?I asked leading career coaches on Elpha how to think about your next step·11 min read·Jul 14, 2021----
Lani AssafinBetter MarketingThe Three Ways Your Competitors Are Beating You at Content StrategyAnd how to uplevel your content marketing to win·9 min read·Feb 9, 2021--4--4
Lani AssafinThe StartupConversion Rate Optimization: Where to Begin?The research process to double website conversion·8 min read·Jan 18, 2021----
Lani AssafinThe StartupA Customer-Centric Approach Worth $27.7 BillionHow user-centric marketing builds companies like Slack·9 min read·Jan 11, 2021----
Lani AssafinBetter MarketingThe Growth Marketing Toolkit: What Is Growth Hacking?A review and a framework for growth·8 min read·Jan 3, 2021----
Lani AssafinWriters’ BlokkeThree Life Truths I Discovered This Year (and What I’ll Be Taking Away From 2020)Life-changing truths around curiosity, passions, and habits that 2020 taught me.9 min read·Dec 23, 2020----